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In a thought-provoking conversation with Jay Schweid — a native New Yorker, producer, and serial entrepreneur known for his multifaceted work in sports, entertainment, technology, and marketing — we delved into the transformative impact of AI on the creative industry and society at large.

 

Coming from a highly creative family — his daughter Mimi is a talented aspiring writer — Jay brings a unique perspective to the intersection of technology and creativity.

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Having worked in this academic sphere for over five years as an International Human Rights Defender on AI, and as a newly elected president of the Global AI Center, I shared with Jay my focus on AI regulation, ethical use, and human-centric approaches. “We are exactly focusing on the regulation,” I explained. “If we don’t have the guidelines, all the professions primarily can be automated. The character of this revolution is more destructive in terms of this kind of adaptability to changes; it sometimes works, but at the same time, it doesn’t.”

 

I emphasized that the Fourth Industrial Revolution differs from previous ones due to its unprecedented pace and the sectors it affects. “These spheres that can be automated these days already touch upon the subject of creative thinking and critical thinking,” I noted. “Many people are petrified that our reality may resemble the 'Terminator' movie or something like that. But unfortunately, even in this kind of exaggeration, there is some particular truth.”

 

Jay acknowledged the challenges but remained optimistic about the role of AI. “AI is obviously a big deal right now,” he said. “I think AI is going to be around, obviously, forever, but where the regulations land and what people do and how people understand it — you know, it’s not going to take over the world in this negative way that everybody’s so petrified about, but I still think we have to have guardrails.”

 

He advocated for personal responsibility and adaptability in the face of technological advancements. “The reality is, as humans, we have a certain responsibility to grow, not to take, but to grow,” Jay stated. “Unfortunately, most people don’t do that. So when something like AI comes into play… when a new technology comes in, those who are not learning new skills… now [these individuals] are becoming a burden to society as opposed to an asset to society.”

 

Jay added, “There are certain things that could be slowed down many, many, many years ago. They [AI and technologies] can’t be slowed down anymore because they move at a pace that’s beyond comprehension to a certain extent.”

 

I expressed concern that adaptation is not always straightforward or possible for everyone. “The proportion of these novel creative professions is unfortunately derisively low in terms of the mass layoffs that may occur, and they are already happening without the guidelines,” I said. “We just need some particular proportion of what can be automated and what cannot.”

 

Our dialogue highlighted the complexities of embracing innovation while safeguarding human interests. Jay drew parallels with historical technological fears to illustrate his point.

 

“Interesting that nobody used the movie Contagion to be prepared for COVID… but a machine that could wipe out the whole planet—petrified. Like, I find that hilarious,” Jay remarked.

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​Jay also shared his groundbreaking project aimed at revolutionizing the entertainment industry. “We’re developing a platform for the entertainment industry,” he revealed. “It’s about eliminating barriers and fostering a community where ideas can flourish without unnecessary obstacles. Studios are looking for someone like you, whether it’s your music or your script.”